Formerly the Insuror of the Year Award, the E. Starling Holloway Award is given to honor an individual who has made a significant industry contribution, enhanced the ideals and reputation of the insurance industry, or made a significant contribution to his or her community, state or country.  

This award is open to all felt worthy of the honor; the person who receives it does not have to be a member of Big I Kentucky and does not have to be in the insurance business.