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Trusted Choice

What is Trusted Choice?

Trusted Choice® is the national marketing brand created exclusively for Big I members to help consumers understand the value that an independent agents offers: choice,  customization, and advocacy. Designed to help agents compete against companies with deep advertising pockets, it's benefits are available exclusively to members. 

As an independent agent, you bring something special to the table. Something unique and valuable.  You know that. We know that. But consumers need help understanding that difference. Enter Trusted Choice.



Trusted Choice® is designed to enhance your agency branding efforts and advertising, not take the place of it. Flying the Trusted Choice® logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise. (Think the Good Housekeeping "Seal of Approval!")

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Marketing Reimbursement Program

In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted Choice will reimburse a portion of expenses incurred by Trusted Choice agencies in cobranding advertising and marketing materials; and in creating or updating a digital presence to include the Trusted Choice logo.

Get Noticed. Get Referrals. Build Your Profile Today.


As Big I Kentucky member and Trusted Choice® agency, you can benefit from using the Trusted Choice® logo.